It’s easier than ever to get hooked on shopping

THE seductive thrill of browsing for desired things, whether online or in shops, is a rarely acknowledged form of addiction. Known as compulsive shopping, buying or spending, this form of impulse control disorder can be destructive for individuals and financially devastating for families.

“Social isolation leading to loneliness, stress and a shift to online shopping since the start of the Covid-19 pandemic have created fertile ground for compulsive buying.

“Online shopping is a very accessible enabler to the habit, allowing people to indulge 24 hours a day from the convenience of their cellphones or computers,” says Ashley Daniels, a clinical psychologist practising at Akeso Kenilworth in Cape Town.

“People with this compulsion often become more secretive about their buying habits as debts accumulate.

“In terms of the underlying processes, the brain chemistry and neural pathways are very similar for people who suffer from behavioural addictions like compulsive shopping and those suffering a substance use disorder such as an addiction to alcohol or drugs.

“The brain’s reward system is stimulated with the release of serotonin and dopamine when the person partakes in the addictive behaviour, making them feel good and reinforcing the association,” says Daniels.

This only further strengthens the compulsion to keep buying, even when the person can no longer afford to do so.

“If you find yourself spending more and more time browsing and researching products to the point where it intrudes on your work or family time, or you are getting into debt, it may be time to seek professional support.

“It is frighteningly easy to spend a lot of money in a short time when shopping online, and often it is only when the financial consequences can no longer be concealed that people realise they need help for compulsive

buying. Awareness and seeking professional help can prevent the situation from spiralling out of control,” Daniels says.

“It is, unfortunately, fairly common

for people to develop compulsive buying as a substitute for another addiction. For example, a person who gives up smoking may seek a sense of fulfilment from turning to shopping.

“People with anxiety or depression, and those with a family history of substance use or impulse control disorders may be at greater risk of developing an addiction, and should therefore be especially vigilant.”

Any addiction is a coping mechanism for dealing with stress or uncomfortable situations. The more convenient shopping becomes, especially where the person has access to credit, the harder it can be to control the compulsion to shop.

“A cognitive behavioural approach is often helpful in challenging the addiction cycle. People are empowered to recognise the thoughts and behaviours that inevitably lead to destructive consequences, and are equipped with the tools to better manage these impulses,” Daniels says.

Contact Akeso at info@akeso.co.za; visit www.akeso.co.za; or book a psychologist and occupational therapist consultation at www. copetherapy.co.za or phone 0861 555 565. Call, 0861 435 787 for 24-hour emergency support.